Manulife

Stakeholder management
Logo
Visual identity system
Internal communications

Challenge

We were asked by Manulife in Hong Kong to help them rebrand their umbrella customer centric programme, i-customer.

They were looking to engage their people in the importance of outstanding client service – and the role they played in delivering it – with a concept that would encourage employees to question, innovate and instil the belief that they could each make a difference to the business and for their customers.

The new identity, communications and guidelines would need to work alongside and inform a range of other customer experience improvement initiatives, as well as help build understanding, awareness and eventually, ownership.